The Challenge

To celebrate Black Music Month, Xfinity launched a dedicated campaign directing users to their curated “Black Experience” entertainment destination. The challenge was creating a cohesive set of dynamic, high-impact HTML5 display ads across multiple standard IAB ad dimensions. Each unit needed to deliver brand messaging smoothly within tight file-size constraints and strict performance guidelines, all while maintaining rich visual storytelling.

My Approach

I brought the Black Music Month campaign to life by designing and animating a scalable suite of rich HTML5 display banners. Working across various aspect ratios—from wide leaderboards to vertical skyscrapers—I crafted fluid keyframe animations that paced headline typography, vibrant artist imagery, and Xfinity branding naturally. I optimized assets and code structures to ensure fast load times, smooth frame rates, and consistent cross-browser performance without compromising the visual depth of the campaign.

The Result

Delivered a fully responsive, lightweight HTML5 ad suite that seamlessly extended Xfinity’s Black Experience branding across web platforms. The optimized animation sequencing drove strong viewer engagement while maintaining technical compliance across Google Display Network placement standards.